--- title: Sherpa CTO Playbook | Pattern Match description: Pattern Match | Sherpa CTO Playbook describes Product and Engineering challenges faced in Startup and Scaleup Technology Organizations and the value of a Fractional CTO image: https://blog.sherpacto.com/hubfs/GoogleWorkspaceLogo.png --- [Skip to content](https://blog.sherpacto.com/sherpa-cto-playbook/tag/pattern-match#main-content) ![SherpaCTO word right](https://blog.sherpacto.com/hs-fs/hubfs/SherpaCTO%20word%20right.png?width=250&height=79&name=SherpaCTO%20word%20right.png) - [Home](https://blog.sherpacto.com/) - [Contact](https://blog.sherpacto.com/contact) - [Engagements](https://blog.sherpacto.com/engagementmodels) - [Playbook](https://blog.sherpacto.com/sherpa-cto-playbook) - [About](https://blog.sherpacto.com/about) - [References](https://blog.sherpacto.com/references) Open main navigation Close main navigation - [Home](https://blog.sherpacto.com/) - [Contact](https://blog.sherpacto.com/contact) - [Engagements](https://blog.sherpacto.com/engagementmodels) - [Playbook](https://blog.sherpacto.com/sherpa-cto-playbook) - [About](https://blog.sherpacto.com/about) - [References](https://blog.sherpacto.com/references) --- # Sherpa CTO Playbook Sharing challenges that your organization is facing now or will face in your Product and Engineering journey. Covering how to align Mission, Vision and Strategy to Team Design and the Humans within the Teams, to Processes that tie all of the work we do together, to Product Strategy and the link between strategy and execution, to finally Technology and the link between Product Strategy, Technology Strategy and Execution between them. [![](https://blog.sherpacto.com/hubfs/Bench/20160716_183041000_iOS.jpg)](https://blog.sherpacto.com/sherpa-cto-playbook/why-would-you-diy-your-software) [Experience](https://blog.sherpacto.com/sherpa-cto-playbook/tag/experience), [Fractional CTO](https://blog.sherpacto.com/sherpa-cto-playbook/tag/fractional-cto), [Product and Technology Growth](https://blog.sherpacto.com/sherpa-cto-playbook/tag/product-and-technology-growth), [Pattern Match](https://blog.sherpacto.com/sherpa-cto-playbook/tag/pattern-match) ## [Why would you DIY your Software?](https://blog.sherpacto.com/sherpa-cto-playbook/why-would-you-diy-your-software) ![Picture of Daemon Whittenburg](https://blog.sherpacto.com/hs-fs/hubfs/Daemon%20Whittenburg%20-%20Headshots-1-Copy.jpg?width=50&name=Daemon%20Whittenburg%20-%20Headshots-1-Copy.jpg) [Daemon Whittenburg](https://blog.sherpacto.com/sherpa-cto-playbook/author/dwhittenburg) Apr 21, 2023 11:01:48 AM A few years ago, my wife wanted to get a bench seat built for our bay window dining area. When she g... [Read more](https://blog.sherpacto.com/sherpa-cto-playbook/why-would-you-diy-your-software) [![Sherpa CTO](https://blog.sherpacto.com/hubfs/Transparent_Image_2.png)](https://blog.sherpacto.com/sherpa-cto-playbook/what-is-a-fractional-cto-why) [Experience](https://blog.sherpacto.com/sherpa-cto-playbook/tag/experience), [Fractional CTO](https://blog.sherpacto.com/sherpa-cto-playbook/tag/fractional-cto), [Product and Technology Growth](https://blog.sherpacto.com/sherpa-cto-playbook/tag/product-and-technology-growth), [Pattern Match](https://blog.sherpacto.com/sherpa-cto-playbook/tag/pattern-match) ## [What is a Fractional CTO? Why?](https://blog.sherpacto.com/sherpa-cto-playbook/what-is-a-fractional-cto-why) ![Picture of Daemon Whittenburg](https://blog.sherpacto.com/hs-fs/hubfs/Daemon%20Whittenburg%20-%20Headshots-1-Copy.jpg?width=50&name=Daemon%20Whittenburg%20-%20Headshots-1-Copy.jpg) [Daemon Whittenburg](https://blog.sherpacto.com/sherpa-cto-playbook/author/dwhittenburg) Apr 21, 2023 10:19:30 AM A few years ago, my wife wanted to get a bench seat built for our bay window dining area. When she g... [Read more](https://blog.sherpacto.com/sherpa-cto-playbook/what-is-a-fractional-cto-why) ### Subscribe to the Sherpa CTO Playbook --- [Schedule Sherpa CTO Office Hours](https://calendly.com/dwhittenburg/sherpacto-office-hours) [Email Sherpa CTO](mailto:dwhittenburg@sherpacto.com) [Follow us on LinkedIn](https://www.linkedin.com/company/sherpacto/) [Follow us on Facebook](https://www.facebook.com/SherpaCTO) [Follow us on Twitter](https://twitter.com/SherpaCTO) ![SherpaCTO word right](https://blog.sherpacto.com/hs-fs/hubfs/SherpaCTO%20word%20right.png?width=250&height=79&name=SherpaCTO%20word%20right.png "SherpaCTO word right") 104 Turnberry Cir, Carrollton, GA 30116 Copyright © 2023, Sherpa CTO, LLC